Lurpak
A rich editorial food experience built around butter, recipes and the Lurpak story.
- Client
- Lurpak
- Year
- 2026
- Services
- Art direction
- Web design
- Frontend development
- Editorial UX
- Website
- Live
The Lurpak direction treats the product as an ingredient with a point of view. Strong photography, editorial typography and a clear recipe path make the brand feel generous without losing its precision.
Lurpak needed a website with a clear point of view and a structure that makes the important information easy to find. The visual direction, responsive interface and CMS-ready content were designed as one system.